Pressure Point Roofing Partners with Tiki Island Wear to Launch Custom Straw Hats for Roofing Crews
TL;DR
Pressure Point Roofing gains a branding and performance edge with custom Tiki Island Wear hats that enhance crew professionalism and client perception.
Tiki Island Wear designed custom straw hats with wide brims for sun protection, rain-resistant materials, and durable construction for roofing work conditions.
This partnership provides roofing crews with safer, more comfortable work conditions while promoting professional pride and quality craftsmanship in their communities.
A golf tournament giveaway hat that survived a Rogue River rafting trip inspired this durable roofing hat collaboration between two quality-focused companies.
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The collaboration between Pressure Point Roofing and Tiki Island Wear represents a strategic move to address the practical needs of roofing professionals through specialized work apparel. This partnership, born from an unexpected encounter at a golf tournament, has resulted in the development of custom straw hats specifically engineered for the roofing industry. The initiative underscores a shared commitment to quality and durability that both companies prioritize in their respective fields.
Pressure Point Roofing, a company that has grown from a modest shake-roof restoration business in 1989 into a comprehensive roofing service provider, emphasizes integrity and the use of performance-tested materials. Their expansion into Southern Washington and Northern California reflects their established reputation in Southern Oregon. The company's straightforward mission to provide peace of mind from the top down extends beyond roofing services to the equipment their crews use daily. More information about their services and philosophy can be found at https://pressurepointroofing.com/.
The idea for custom hats emerged when Larry Sykes, the Sales and Marketing Director of Pressure Point Roofing, received a Tiki Island Wear straw hat as a giveaway. After testing its durability during outdoor activities, including a rafting trip on Oregon's Rogue River, he recognized its potential for roofing applications. This led to a formal collaboration to design hats that meet the specific challenges faced by roofers in the Pacific Northwest, where weather conditions can shift rapidly from intense sunlight to rain showers.
The custom hats are designed with several key features to support roofing crews. They offer sun protection through wide brims, which is crucial for workers spending extended hours on rooftops. The hats also provide rain defense, repelling light rain and drizzle to help crews stay dry and focused. Durability is a central focus, with designs engineered to withstand heat, sweat, moisture, and other harsh outdoor elements without warping or deteriorating. Additionally, the hats feature the Pressure Point Roofing logo, enhancing brand presence and giving crews a cohesive, professional identity on job sites.
Larry Sykes highlighted the importance of this gear, stating that as a roofing company, they hold their materials and workmanship to high standards and expected nothing less from their equipment. He noted that Tiki Island Wear exceeded expectations, with the hats quickly becoming a vital part of the team's daily uniform. The positive feedback from clients further validates the hats' effectiveness and appeal. This collaboration not only improves worker comfort and safety but also reinforces the professional image of Pressure Point Roofing, aligning with their commitment to quality in all aspects of their business.
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