Sportradar Completes IMG ARENA Acquisition, Expanding Global Sports Betting Portfolio to Over 1 Million Annual Matches

Sportradar has completed its acquisition of IMG ARENA, significantly expanding its global sports betting rights portfolio and bringing its total matches to over 1 million annually. The deal represents a major milestone for the company as it accelerates efforts toward global leadership in data-driven sports entertainment. By delivering technology and intelligence to rights holders, media and betting operators, Sportradar aims to power growth across the sports industry.

The acquired portfolio encompasses strategic relationships with more than 70 rightsholders, delivering approximately 38,000 official data events and 29,000 streaming events across 14 global sports on six continents. This acquisition bolsters Sportradar's content and product offering in popular betting areas including tennis, soccer and basketball. Prominent properties now include Wimbledon, the U.S. Open, Roland-Garros, Major League Soccer, EuroLeague basketball and the PGA Tour, among others. The company serves as trusted partner to organizations like the ATP, NBA, WNBA, NHL, MLB, UEFA, FIFA, CONMEBOL, AFC and the Bundesliga.

Carsten Koerl, Sportradar CEO, stated that this acquisition significantly expands access to premium sports content that strengthens and complements the company's already robust global portfolio and capabilities. The company is now uniquely positioned to deliver more immersive, data-rich experiences to clients, partners and fans worldwide while accelerating innovation across the global sports ecosystem. Leveraging proprietary AI and next-generation technology, Sportradar delivers real-time data, insights and fan experiences at unprecedented levels across more than 120 countries.

The acquisition is expected to be accretive to adjusted EBITDA margins and free cash flow conversion while accelerating revenue, adjusted EBITDA and free cash flow growth. The unique deal structure required no financial consideration from Sportradar, instead involving approximately $122 million in cash prepayments by the seller to certain sports rights holders and about $103 million to Sportradar. This enhances content distribution and will further fuel product development across the company's highly scalable technology platform and client network.

Prior to the IMG ARENA acquisition, Sportradar was targeting revenue of at least €1.7 billion by 2027, representing a 15% compound annual growth rate. With this addition and the company's proven ability to cross-sell and up-sell its diverse portfolio, Sportradar expects to continue outpacing the global sports betting market, which is forecast to reach $182.12 billion by 2030 according to industry projections available at https://www.benzinga.com. Beyond top-line growth, the company anticipates margin expansion to 27% by 2027, representing a 700 basis point improvement.

This growth is driven by what Sportradar describes as industry-leading scale, unmatched competitive advantages and major sports rights secured for the long term. The company plans to continue seeking opportunities in adjacent areas, including leveraging its marketing services capabilities in the online casino market, which represents a potentially $2 billion serviceable addressable market. With this major acquisition completed and expanded presence across all major sports and betting areas, Sportradar is confident in its position to transform how fans engage, interact and bet on their favorite teams worldwide.