Global health and wellness brands seeking entry into the competitive U.S. market in 2026 are increasingly partnering with marketing veteran Mitch Gould and his companies Nutritional Products International and InHealth Media. With over three decades of experience and extensive retail relationships, Gould's team provides what he describes as a turnkey solution for international brands rather than what many face: a maze of disconnected agencies and vendors.
Gould's approach centers on his hallmark system called The Evolution of Distribution, which synchronizes importation, sales, marketing, logistics, regulatory compliance, and activation into a single engine. "2026 will reward speed, precision, and omnichannel readiness," Gould said. "Brands coming into the U.S. cannot afford slow starts or fragmented execution. NPI was built to remove those obstacles." The system handles everything from FDA review and warehousing to retail buyer outreach and national broadcast segments through their marketing arm.
The fourth generation of a family with a century-long retail heritage, Gould built his career as an industry rainmaker, representing global manufacturers, celebrity brands, and category-defining companies. His network provides direct access to key retail decision-makers at major chains, a critical advantage in a crowded marketplace. NPI's services have launched hundreds of global brands across major retailers including Amazon, Walmart.com, Walmart, CVS, Walgreens, and 7-Eleven, as well as national grocery, pharmacy, and specialty retailers.
For international manufacturers facing intense competition for U.S. shelf space, NPI offers certainty through a fully integrated launch platform that manages importation, warehousing, compliance, retail sales, brokers, and marketing under one roof. This integrated approach aims to deliver faster time-to-market at dramatically lower cost-of-entry by helping brands avoid expensive missteps common when navigating the U.S. market alone. "International brands often underestimate how difficult and expensive the U.S. market can be," Gould noted. "Our job is to eliminate those barriers."
With continued growth expected in wellness, nutraceuticals, sports nutrition, beauty, and functional foods, NPI is expanding its roster to prepare for what Gould calls a "defining year" in 2026. "Brands that move decisively and strategically will win shelf space, search visibility, and consumer loyalty," he added. The company's marketing division, InHealth Media, provides additional acceleration through digital campaigns, influencer programs, TV segments, and media outreach designed to build brand awareness quickly in a competitive landscape.
