Nutritional Products International (NPI), the U.S. brand management and retail distribution firm, announced an important expansion of its fourth-generation leadership with the promotion of Scott Gould to Vice President of Operations and Business Development. This strategic move reinforces the company's century-long family legacy while integrating modern operational capabilities and technological advancements. Founder and CEO Mitch Gould, who has spent more than 40 years shaping the U.S. retail landscape, emphasized that the company's legacy remains anchored in family principles, operational excellence, and long-term relationships.
"Scott's promotion reflects the dedication he has shown across every area of our operations," said Mitch Gould. "He is strengthening the foundation we've built, bringing forward new ideas, and helping modernize the tools and capabilities our clients rely on." In his expanded role, Scott Gould will continue overseeing key operational initiatives, technology integration, and enhancements to NPI's Evolution of Distribution platform. His hands-on experience spanning warehouse operations, logistics, supply chain optimization, and retail-facing technology has been instrumental in NPI's recent growth, contributing to improved operational efficiency and enhanced analytics for brands entering the U.S. market.
The Gould family's retail journey began in the early 1900s, with Mitch's grandfather building a manufacturing and consumer-goods business in Brooklyn, New York. Mitch entered the retail industry at 23 years old, establishing relationships with major national retailers and iconic consumer brands including Igloo, Rubbermaid, Sunbeam, and celebrity product lines for figures like Steven Seagal and Wayne Gretzky. He founded NPI in 2007, establishing the Evolution of Distribution platform that streamlines FDA compliance, logistics, sales, marketing, and retail placement for U.S. market entry.
While Mitch remains fully at the helm of the company, the fourth generation is driving modernization across key operational areas. Scott has overseen upgrades to NPI's real-time analytics tools, enabling faster insights into category trends and inventory flow. Process improvements implemented under his guidance have strengthened speed-to-market capabilities while maintaining personalized service. The company has also expanded its digital strategies, recognizing how much product discovery now occurs through platforms like TikTok and Instagram, helping brands generate consumer demand that supports retail sell-through.
The company stressed that this transition represents an expansion rather than a handoff, strengthening NPI's long-term capacity while keeping Mitch's decades of leadership and buyer relationships at the center. "This is about building depth, not shifting responsibility," Mitch emphasized. "Our clients benefit from the experience of three generations before us — and now from the energy and capabilities of the fourth." Brands partnering with NPI will continue to receive Mitch's direct leadership and buyer oversight alongside enhanced operational tools, broader capacity for product launches, and a modernized version of the Evolution of Distribution platform.
The company is experiencing record momentum with increased brand launches and strengthened international partnerships across Europe, Asia, and Latin America. "We're combining 100 years of family retail experience with modern, data-driven execution," Scott said. "That balance is what makes NPI unique." This leadership expansion ensures NPI can scale its operations while maintaining the personalized service and deep retail relationships that have defined the company's century-long legacy in the consumer goods industry.
