Huddle House is giving guests a hauntingly sweet reason to celebrate Halloween with the permanent addition of Cookies & Cream Sweet Cakes to its menu. Beginning October 22, fans can enjoy the long-awaited return of this fan favorite item that features crushed chocolate cookies cooked inside thick and fluffy sweet cakes, topped with additional cookie crumbles, rich chocolate syrup, and whipped cream. Stephanie Mattingly, VP of Marketing for Huddle House, stated that the company is excited to conjure up a little Halloween magic, bringing back a fan favorite and making it a lasting part of the menu. The Cookies & Cream Sweet Cakes are described as a perfect breakfast treat that may be enjoyed any time of day. Mattingly added that this perk is just the beginning, with more surprises and exclusive offers for loyalty program members to be unveiled throughout the year.
Huddle Rewards members receive extra treats this season with a tiered promotion approach. From October 15 through 22, members can enjoy a free dessert with any meal purchase. Then, from October 22 through 31, they can claim two free Cookies & Cream Sweet Cakes at participating locations. The loyalty program allows members to collect one point for every $1 spent and redeem points for starters, entrées, and desserts, whether they dine in or order online. Guests can sign up for the rewards program online at https://www.HuddleHouse.com or through the Huddle House app, available on Google Play and the App Store. Alternatively, customers can simply scan a QR code to sign up and access benefits without downloading the app. The program tracks points so members see how they stack up as they earn, with MVP and All-Star members unlocking exclusive perks including bonus points, exclusive event invites, and monthly rewards such as free waffles for MVPs and extra breakfasts for All-Stars throughout the year.
This permanent menu addition and seasonal promotion strategy represents Huddle House's ongoing commitment to enhancing customer experience through its loyalty program. The company, which has been serving freshly prepared, quality home-style food since 1964, continues to expand its offerings while maintaining the neighborhood gathering place atmosphere that has characterized the brand for decades. With nearly 300 locations open or in development, Huddle House has established itself as a significant player in the regional restaurant landscape, recently earning recognition as one of the Top 200+ Franchises by Franchise Times and ranking among Thrillist's list of Regional Breakfast Chains that Should Be Everywhere. The integration of menu innovation with loyalty benefits demonstrates how regional chains are leveraging customer relationship management to compete in a crowded market, using seasonal promotions to drive engagement while building long-term value through permanent menu enhancements.
