ONAR Holding Corporation has entered into a definitive agreement to acquire 100% of digital marketing agency JUICE through its subsidiary Storia in a cash and stock transaction. The acquisition represents a significant strategic expansion for ONAR's marketing agency network and technology capabilities. Founded in 2017, JUICE brings established partnerships and certifications with major platforms including Meta, Google, TikTok, Klaviyo and Shopify. The agency has built an impressive client portfolio that includes Barstool Sports, Paris Hilton, L'Oréal, Ramp and Diesel, demonstrating its capability to serve both consumer brands and enterprise clients.
This acquisition is expected to more than double Storia's revenue while enhancing overall profitability for the combined entity. A key component of the transaction involves integrating JUICE's proprietary AI-powered software Sour Grapes into ONAR Labs, the company's technology incubator focused on developing artificial intelligence capabilities. This integration will strengthen ONAR's position in delivering AI-driven marketing solutions to mid-market and growth-stage companies. The full details of the acquisition are available in the official press release at https://ibn.fm/TaWmd.
Key JUICE executives, including co-founders Michael Lisovetsky and Troy Osinoff along with COO David Khandrius, will support the transition process. Osinoff will join ONAR's leadership team, ensuring continuity and leveraging his expertise within the expanded organization. The acquisition aligns with ONAR's strategy of actively acquiring specialized marketing agencies to build an integrated platform that delivers measurable growth through advanced marketing technology. For investors seeking additional information about ONAR Holding Corporation, the company maintains a newsroom at https://ibn.fm/ONAR where updates and corporate developments are regularly posted.
The transaction underscores the ongoing consolidation trend in the marketing technology sector, where companies are seeking to combine specialized agency expertise with scalable technology platforms to serve evolving client needs in digital marketing and performance advertising. This strategic move positions ONAR to compete more effectively in the rapidly evolving marketing technology landscape by combining JUICE's established client relationships and platform certifications with ONAR's existing technology infrastructure. The integration of Sour Grapes software represents a significant enhancement to ONAR's artificial intelligence capabilities, which have become increasingly important as marketers seek more sophisticated tools for targeting, personalization, and performance measurement.
The acquisition's importance extends beyond immediate financial metrics to strategic positioning within the competitive marketing technology ecosystem. By bringing together JUICE's agency expertise with ONAR's technology platform, the combined entity can offer clients a more comprehensive solution that spans both strategic marketing services and advanced technological capabilities. This approach addresses the growing demand from businesses for integrated marketing solutions that can demonstrate clear return on investment through measurable performance metrics. The transaction reflects broader industry trends where technology companies are acquiring specialized agencies to create more comprehensive offerings that bridge the gap between creative marketing services and data-driven technology platforms.
