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A2Z Cust2Mate Announces Board Leadership Transition Amid Global Expansion Strategy

By Newsramp Editorial Team

TL;DR

A2Z Cust2Mate's leadership transition positions the company for strategic growth, offering investors potential advantage as it seeks an experienced chairperson to drive global expansion.

A2Z Cust2Mate announced Bentsur Joseph's resignation effective Dec 31, 2025, with CEO Gadi Graus appointed interim chairman while the company searches for a permanent replacement.

This leadership change supports A2Z Cust2Mate's mission to enhance retail experiences through innovative smart cart technology that makes shopping more engaging and efficient for everyone.

A2Z Cust2Mate's AI-driven smart carts transform routine shopping into interactive journeys with real-time offers, bypassing checkout lines while securing transactions.

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A2Z Cust2Mate Announces Board Leadership Transition Amid Global Expansion Strategy

A2Z Cust2Mate Solutions Corp. (NASDAQ: AZ) has announced the resignation of Bentsur Joseph as director and chairman of the board, effective December 31, 2025, marking a significant leadership transition as the company positions itself for accelerated global expansion. Chief Executive Officer Gadi Graus has been appointed interim chairman while maintaining his current executive role, ensuring continuity during this period of strategic realignment. The company has initiated a structured search process to identify and appoint a new chairperson with extensive experience leading large global corporations, signaling its ambitions to scale operations beyond current markets and support the next phase of growth for its innovative retail technology solutions.

The leadership change comes at a pivotal moment as A2Z Cust2Mate continues to develop and deploy its transformative retail technologies that are reshaping the brick-and-mortar shopping experience. The company's flagship smart cart solutions represent a significant advancement in retail technology, bridging the gap between online and in-store shopping through interactive systems that guide and inform customers throughout their shopping journey. These AI-driven carts personalize each customer's experience by providing real-time customized offers and product recommendations while enabling seamless in-cart scanning and payment that eliminates traditional checkout lines. This technological approach not only enhances customer satisfaction and loyalty but also provides retailers with valuable data-driven insights to streamline operations and optimize merchandising strategies.

Cust2Mate's innovative solutions address complex retail challenges by bringing innovation, ease, excitement, and value to both retailers and shoppers through intelligent technology platforms. The smart carts feature multiple layers of security to ensure accurate recognition and transaction integrity while their modular, all-in-one detachable panels allow retailers to transform existing shopping cart fleets into intelligent systems. This transformation enables retailers to deliver a range of benefits including enhanced customer engagement, operational efficiency improvements, and valuable consumer behavior analytics. The company's technological advancements are particularly significant as the retail industry continues to evolve toward more integrated omnichannel experiences that combine digital convenience with physical store advantages.

The board leadership transition represents a strategic move to strengthen corporate governance and position the company for broader market penetration as it scales its innovative retail solutions globally. The search for a new chairperson with proven global company leadership experience underscores A2Z Cust2Mate's commitment to building a board capable of guiding international expansion and supporting the company's ambitious growth objectives. Additional information about the company is available through its newsroom at https://nnw.fm/AZ. The interim leadership structure with CEO Gadi Graus overseeing both executive and board functions provides stability during this transition period while the company identifies the right leadership to complement its technological innovation with global business expertise.

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Newsramp Editorial Team

Newsramp Editorial Team

@Newsramp

NewsRamp™ is the PR and Newswire technology platform that transforms press releases into SEO, AIO (AI-optimized) and multi-modal unique content formats designed to maximize discovery, engagement and global reach. NewsRamp™ primarily services newswires and news publishers.