Restaurant marketing veteran Chuck McAulay has launched conneXsions, a new company specializing in making strategic introductions that become growth catalysts for small and medium businesses. With over 30 years of experience working with major brands including Burger King, Bonefish Grill, AMF Bowling (now Bowlero), and Hard Rock Café International, McAulay brings extensive expertise to his role as conneXsions' Chief Catalyst Officer. The company focuses on helping restaurants, hospitality and entertainment companies navigate the complex landscape of available solutions.
McAulay stated, "Whether they're looking to streamline operations, enhance customer experience or drive growth, we connect our clients with partners who understand their specific needs and can deliver real results." Clients benefit from McAulay's skills as a storyteller and negotiator dedicated to building and personalizing brands to attract sought-after target markets. conneXsions' core specialty involves facilitating mutually beneficial partnerships between brands and the right vendors, platforms and tools to solve challenges and unlock new opportunities.
The company enables vendor-to-vendor collaborations, serves as a start-up technology partner to assist with connections and innovation, and develops influencer marketing and brand ambassador programs. Additionally, conneXsions produces "grand happenings" including opening events and launches, while providing fractional support for projects when businesses need specialized expertise without full-time commitments. McAulay emphasized his guiding principle that meaningful connections deliver mutual value, noting that day-to-day business responsibilities often leave little time for longer-term thinking.
"We help clients build the relationships they need to grow and thrive — one connection at a time," he explained. For more information, visit https://www.connexsions.com. McAulay's most recent position was vice president of marketing at The Great Greek Mediterranean Grill under the United Franchise Group umbrella, which operates in more than 80 countries. This launch is significant because it addresses a critical gap for small and medium businesses that often lack the resources or networks to identify optimal partners in an increasingly complex marketplace.
The company's approach to creating tailored connections between businesses and solution providers could accelerate innovation and efficiency in the restaurant and hospitality sectors. By leveraging McAulay's three decades of industry experience and relationship-building expertise, conneXsions offers a specialized service that goes beyond traditional consulting. The fractional support model is particularly relevant as businesses seek flexible expertise without long-term commitments, while the focus on vendor-to-vendor collaborations and technology partnerships reflects the interconnected nature of modern business ecosystems.
This initiative matters because strategic partnerships have become essential for business growth, yet many companies struggle to identify and establish the right connections. conneXsions' methodology of creating mutually beneficial relationships aligns with contemporary business practices that emphasize collaboration over competition. The company's services could help businesses overcome operational challenges more efficiently by connecting them with proven solutions and partners, potentially leading to improved customer experiences and accelerated growth in competitive markets.
