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A2Z Cust2Mate Launches Retail Media Division to Extend In-Store Advertising

By Newsramp Editorial Team

TL;DR

A2Z Cust2Mate's new Retail Media Division creates a competitive advantage by enabling retailers to monetize in-store data through personalized advertising and generate new recurring revenue streams.

The division expands A2Z Cust2Mate's smart cart platform with dedicated teams and senior executives to implement data-driven retail media solutions in physical stores using first-party data.

This initiative enhances the shopping experience by providing personalized offers and recommendations while helping retailers optimize operations and create more engaging in-store journeys for customers.

Smart carts now transform routine shopping into interactive experiences with real-time offers and seamless payment, bridging online and physical retail through innovative AI-driven technology.

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A2Z Cust2Mate Launches Retail Media Division to Extend In-Store Advertising

A2Z Cust2Mate Solutions Corp. has launched a dedicated Retail Media Division, marking a strategic expansion of the company's smart retail technology platform into in-store media and data-driven monetization. The new division is supported by expanded development, analytics, sales, and product teams and strengthened by the addition of senior retail media executives with experience across leading data, media, and retail organizations. As retail media emerges as one of the fastest-growing segments in global advertising, driven by demand for first-party data and closed-loop measurement, A2Z Cust2Mate is positioning its Smart Cart platform to extend retail media beyond ecommerce and into physical stores. This enables personalized, point-of-decision advertising while creating a new recurring revenue stream for retailers and brand partners.

The company's flagship innovative smart cart solutions are transforming brick-and-mortar retail, bridging online and in-store shopping through interactive technology that guides and informs customers. Cust2Mate's AI-driven smart carts personalize every in-store journey, turning routine trips into engaging, rewarding experiences. They enable seamless in-cart scanning and payment, allowing shoppers to bypass checkout lines while receiving real-time customized offers and product recommendations. This enhanced customer experience boosts satisfaction and loyalty while helping retailers streamline operations and optimize merchandising through data-driven insights. The carts are equipped with multiple layers of security for accurate recognition and transaction integrity. Its modular, all-in-one detachable panels transform legacy shopping cart fleets into intelligent platforms that deliver a range of benefits.

For more detailed information about the company's solutions and forward-looking statements, readers can review the full terms of use and disclaimers on the InvestorBrandNetwork website applicable to all content provided by IBN. The company creates innovative solutions for complex challenges that bring innovation, ease, excitement and value to retailers and shoppers through its technology platform.

Curated from NewMediaWire

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Newsramp Editorial Team

Newsramp Editorial Team

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