Jason McDonald Consulting Announces Winter 2026 Digital Marketing Course Through Stanford Continuing Studies

The Jason McDonald Consulting Agency has announced enrollment for Dr. Jason McDonald's Winter 2026 course from Stanford Continuing Studies, entitled "Digital Marketing: Social Media, SEO, Content, and Advertising." Dr. McDonald will teach the ten-week course in January 2026, providing a deep dive into today's most critical digital marketing channels. Enrollment opens on December 1, 2025, with the course beginning January 12, 2026, meeting Tuesday evenings from 6:00 to 7:30 pm PT, and all sessions will be recorded for global accessibility.

Dr. McDonald explained that the post-holiday period represents an ideal time for professionals to enhance their digital marketing capabilities, stating that participants will receive hands-on experience through 2.5 hours of live video each week, office hours, quizzes, and a project. The course covers five core areas essential for modern marketing success. Social media marketing focuses on navigating platforms like Facebook, Instagram, X (formerly Twitter), and LinkedIn with strategies grounded in content, behavior analysis, and community building. SEO instruction encompasses on-page, off-page, and technical optimization while exploring its intersection with content marketing.

Content marketing components explore storytelling through blogs, podcasts, webinars, and ebooks to engage audiences and drive conversions. Online advertising modules cover best practices for PPC, display ads, and paid social media campaigns with emphasis on targeting, budgeting, and ROI measurement. The course also includes AI for marketers, teaching participants to leverage the latest AI tools to improve efficiency, personalization, and content creation. Students will develop an original digital marketing plan integrating strategy and tactics across all channels, preparing them for real-world success in a rapidly evolving industry.

The importance of this training lies in the fundamental shift in how businesses must approach customer acquisition and retention. In today's market, small businesses that neglect SEO, social media, and Google Ads risk losing competitive advantage. SEO ensures discoverability when customers actively search; social media extends visibility by shaping reputation and driving engagement; and Google Ads provides precise, high-intent reach. Together these channels form the foundation of sustainable growth, with businesses that invest in them gaining measurable advantages. Interested persons can learn more about the course at https://jasonmcdonald.org/ by clicking on the class link. The consulting agency, which specializes in search engine optimization, social media marketing, and Google Ads, maintains its website at https://jasonmcdonald.org/ where additional information about digital marketing services is available.