Signarama Strengthens Franchise Network Through Annual Convention and New Marketing Partnership

Signarama, the world's leading sign and graphics franchise, recently held its annual international convention in Las Vegas, demonstrating the ongoing strength and innovation within its franchise network. The three-day SARCON event brought together nearly 400 franchise owners and employees during the International Sign Association's annual Sign Expo. President A.J. Titus emphasized the convention's role in allowing franchise members to celebrate collective achievements while exchanging practical strategies for business expansion and operational improvement.

The convention featured a comprehensive program designed to address multiple aspects of franchise management. Activities included a vendor trade show, specialized training seminars, franchise owner panels, and targeted breakout sessions. These sessions focused on critical business areas such as sales techniques, production efficiency, financial management, and cultivating a positive team culture. The structured approach ensured that attendees could gain actionable insights tailored to the specific challenges and opportunities within the sign and graphics industry.

A major development announced at the event was Signarama's new strategic partnership with Location3, a premier digital marketing agency that specializes in serving franchise brands. This collaboration is set to provide franchise owners with advanced marketing tools through LOCALACT, a proprietary local marketing platform. The platform is designed to significantly enhance brand visibility and provide robust support for individual store marketing campaigns, representing a significant technological and strategic upgrade for the network's marketing capabilities.

The convention concluded with an awards dinner that recognized exceptional performance among franchise owners across numerous categories. Awards celebrated both business excellence and community contributions. The Rookie of the Year award was presented to Thatcher and Melita Brinton from Timonium, Maryland, while Kevin McCord from Lawrenceburg, Indiana, and Florence, Kentucky, received the Bill Schwalje Humanitarian of the Year award. Sign-specific awards highlighted superior work in categories such as vehicle graphics, digital print output, and original design concepts, with Casey Valiant from Evansville, Indiana, standing out as a multiple award winner.

Overall, the event reinforced Signarama's commitment to its franchise network through continuous education, the adoption of innovative technologies like the partnership with Location3, and the formal recognition of individual and team accomplishments. By integrating strategic marketing support with opportunities for collaboration and learning, Signarama continues to solidify its leadership position in the competitive sign and graphics marketplace, ensuring its franchisees are equipped with the tools and knowledge necessary for sustained growth.