A2Z Cust2Mate Solutions Corp., a global leader in smart retail technology, has announced the appointments of Kirk Morrison as Head of Sales for the Americas and Rodolphe d'Avezac as Head of Sales for Europe. These strategic hires strengthen the company's international commercial strategy as it scales its Smart Cart platform globally. Both executives bring more than two decades of experience across retail, SaaS, and AI-powered technology markets to their new roles.
The appointments come at a critical time for the company's expansion efforts. Morrison and d'Avezac will lead regional sales organizations focused on accelerating adoption of Cust2Mate's technology, expanding retail and consumer packaged goods partnerships, and supporting the company's connected-store and retail media monetization strategy. This expansion precedes the company's planned presence at NRF 2026, one of the retail industry's most significant events. For more detailed information about these appointments, readers can view the full press release at https://ibn.fm/nrTpI.
A2Z Cust2Mate's flagship smart cart solutions are transforming traditional brick-and-mortar retail by bridging online and in-store shopping through interactive technology. The AI-driven carts personalize every in-store journey, turning routine shopping trips into engaging, rewarding experiences. They enable seamless in-cart scanning and payment, allowing shoppers to bypass checkout lines while receiving real-time customized offers and product recommendations. This enhanced customer experience boosts satisfaction and loyalty while helping retailers streamline operations and optimize merchandising through data-driven insights.
The company's modular, all-in-one detachable panels can transform existing shopping cart fleets into intelligent platforms that deliver multiple benefits. These carts feature multiple layers of security for accurate recognition and transaction integrity, addressing concerns about payment security in automated retail environments. The technology represents a significant advancement in retail operations, combining customer convenience with valuable data collection capabilities for retailers.
These executive appointments reflect the growing importance of smart retail technology in the global marketplace. As retailers seek to compete with online shopping experiences, technologies like Cust2Mate's smart carts offer a way to enhance physical store operations while gathering valuable consumer data. The company's expansion into key global markets through experienced sales leadership positions it to capitalize on increasing demand for retail automation solutions. The full terms of use and disclaimers applicable to this content are available at http://IBN.fm/Disclaimer.
