A new analysis of search engine data shows that non-U.S. manufacturers currently dominate online visibility for nicotine pouch production outsourcing, despite North America accounting for the majority of industry revenue. The 2025 Nicotine Pouch Manufacturer Market Share and Search Visibility Report from eCig One examined 29 manufacturers across 14 commercial keywords to determine which factories are most likely to receive business-to-business leads from brands seeking manufacturing partners.
According to the study, North America generates 78.4% of the nicotine pouch industry's $5.39 billion in revenue as of 2025. However, non-U.S. manufacturers control 75% of modeled search visibility for white-label production queries, creating a significant disconnect between market demand and domestic manufacturing capacity. Only two of the top 29 contract nicotine pouch manufacturers by U.S. search visibility are based in the United States.
Six manufacturers capture 76% of all U.S. search-based demand for outsourced nicotine pouch manufacturing, with NicoKickers.com (24.9%), DLYMFG.com (15.5%) and TJPLabs.com (13.4%) leading in visibility. "This is one of the most lightly defended B2B search landscapes we've analyzed in a regulated consumer category," said Jason Artman, founder of eCig One and author of the report. "The data suggests that we'll see heavier investments in this sector as well-funded players move in to address the lack of U.S.-based manufacturing."
The report's findings indicate potential opportunities for domestic manufacturers to capture more of the search-driven demand in a growing market. The analysis used a CTR-weighted visibility model to determine which factories are likely to receive the highest share of search-driven B2B leads from nicotine pouch brands planning to outsource manufacturing. The full report including all raw data and charts is available at https://ecigone.com/featured/nicotine-pouch-manufacturers-market-report/.
The 2025 Nicotine Pouch Manufacturer Market Share and Search Visibility Report includes visibility-based market share tables for all 29 contract manufacturers captured in the study, competitive gap and quadrant analysis, keyword dependence and volatility monitoring, sensitivity scenarios, and industry forecasts for 2026 and 2027. The research highlights how search engine optimization and online visibility have become critical factors in business-to-business transactions within the nicotine pouch industry, particularly as brands seek manufacturing partners for white-label and private-label production.
