Search Atlas Group has been awarded Best AI Search Software for OTTO SEO at the prestigious Global Search Awards, beating competitors like Semrush and Ahrefs. The victory stems from OTTO SEO's ability to fully automate SEO execution, while competing solutions typically provide only recommendations, cementing Search Atlas' position as a pioneer in AI-driven search optimization technology. According to Search Atlas CEO Manick Bhan, "Winning Best AI Search Software validates the ton of work that went into OTTO and the vision everyone at Search Atlas has. OTTO isn't just about automation, it's about empowering marketers to focus on strategy while AI handles the execution."
OTTO SEO, described as the world's first automated SEO AI assistant, has transformed how businesses approach search engine optimization by eliminating manual labor and deploying thousands of webpage optimizations with minimal user input. The award specifically recognizes OTTO's innovative approach to GEO and AEO, which helps marketers increase their clients' visibility in large language models. The platform represents a fundamental shift in search optimization technology. By simply adding the OTTO pixel to their website, businesses can automate complex SEO tasks that traditionally required hundreds of hours of manual work from marketing and agency teams. The latest evolution includes pixel-less, server-side installation that eliminates JavaScript dependencies through API token integration with platforms like Cloudflare, making implementation seamless while ensuring permanent site changes.
With universal CMS support across 20 different content management systems including WordPress, Shopify, Squarespace, and Go High Level, OTTO adapts to virtually any website infrastructure. Beyond organic search optimization, OTTO combines organic and paid search strategy through OTTO PPC, which builds complete, conversion-ready ad ecosystems. This component structures campaigns, automates negative keyword management, and refines ad copy, bids, and targeting through continuous machine-learning optimization to maximize conversions and long-term return on ad spend efficiency.
The most significant recent development came with the September 26 reveal of OTTO Agent, which Search Atlas CEO Manick Bhan describes as marking the beginning of "the SEO Agentic Revolution." This conversational AI agent allows users to communicate directly with OTTO to deploy changes through natural language, making advanced SEO accessible to businesses of all sizes. User testimonials highlight the platform's transformative impact. Alec Neumeyer, Co-Founder at Secure Line Marketing, stated that "OTTO has transformed how we manage SEO. The AI automation allows us to quickly update essential SEO elements, significantly speeding up our workflow. It's not just about efficiency; it's about scaling our capabilities without scaling our headcount."
Similarly, Adam McChesney, Founder and CEO of Builders of Authority, reported dramatic results: "When we started with Otto, we were ranking for 185 keywords with 15 in the top 3. As of this month, we are ranking for 1,571 keywords and have 55 keywords ranking #1 that's generated us an estimated traffic value of $18,500/mo." Looking toward 2026, Search Atlas shows no intention of slowing down their quest to help businesses dominate search engine and LLM visibility. The company is pioneering what they call "Vibe SEO," introduced by Manick Bhan at the Search Atlas Live 2025 event in New York City.
Drawing parallels to how "vibe coding" has revolutionized software development, this approach represents the next evolutionary step in digital marketing. "We're moving beyond traditional, manual SEO processes toward an intuitive, AI-driven approach that feels natural and seamless," Bhan explained. "In 2026, we'll be rolling out a complete ecosystem of agentic tools that work together intelligently to make marketers better, more data-driven and quicker. The future of search marketing isn't about working harder, it's about working smarter with AI as your collaborative partner."
