ONAR Holding Corporation has appointed JUICE Co-Founder Troy Osinoff as Chief Growth Officer following the company's recent acquisition of JUICE through its subsidiary Storia. The appointment signals ONAR's strategic focus on accelerating growth across its marketing technology platform and agency network. Osinoff brings significant expertise in scaling digital marketing operations, having previously led customer acquisition at BuzzFeed and grown JUICE to rank #105 on the Inc. 5000 list. His appointment represents a key integration move following ONAR's acquisition of JUICE, which brings with it an impressive roster of brand clients including L'Oréal, Barstool Sports, Paris Hilton, Ramp, CBDistillery, and Diesel.
As Chief Growth Officer, Osinoff will be responsible for driving ONAR's platform-wide growth strategy by expanding enterprise client acquisition, deepening strategic partnerships, advancing new technology development, and leveraging JUICE's existing brand relationships. He will also focus on strengthening channel relationships with major platforms including Meta, Google, TikTok, Shopify, and Klaviyo. The appointment comes as ONAR continues to build its position as a leading marketing technology company and network of specialized marketing agencies. The company's mission centers on delivering measurable growth through an integrated, AI-driven approach to marketing services.
ONAR's agency network includes specialized performance and healthcare marketing solutions, supported by ONAR Labs—a technology incubator focused on deepening the company's AI capabilities. ONAR works primarily with mid-market and growth-stage companies and is actively pursuing agency acquisitions to expand its platform. The company maintains its newsroom at https://ibn.fm/ONAR where investors can access the latest updates and announcements. The strategic appointment of Osinoff demonstrates ONAR's commitment to leveraging acquired talent and resources to drive accelerated growth across its expanding marketing technology ecosystem. This move is particularly significant as it combines Osinoff's proven track record in scaling digital operations with ONAR's existing infrastructure, creating potential for enhanced cross-selling opportunities and more comprehensive service offerings for clients across both organizations.
The integration of JUICE's client relationships and Osinoff's expertise in customer acquisition positions ONAR to more effectively compete in the crowded marketing technology space. By combining specialized agency services with technology development through ONAR Labs, the company aims to create a differentiated offering that addresses the full spectrum of marketing needs for mid-market and growth-stage companies. The focus on strengthening relationships with major platforms like Meta, Google, and TikTok reflects the increasing importance of multi-channel marketing strategies in today's digital landscape. This appointment represents a strategic step in ONAR's broader growth plan, which includes both organic expansion through enhanced service offerings and inorganic growth through additional agency acquisitions.
