Massimo Group, a manufacturer and distributor of powersports vehicles and boats, has integrated Claude AI, developed by Anthropic, into its Oracle NetSuite enterprise resource planning systems across all departments. The deployment is designed to streamline workflows, improve decision-making, and strengthen collaboration across sales, supply chain, finance, marketing, and customer service. This technological advancement represents a significant step in Massimo's long-term growth strategy and is anticipated to enhance shareholder value through operational optimization.
The company expects the initiative to accelerate product development cycles, improve supply chain coordination, and deliver more responsive customer support. The integration spans the company's entire organizational structure, indicating a comprehensive approach to digital transformation. Massimo Group's commitment to technological innovation comes as the company continues to expand its portfolio of powersports products, including UTVs, ATVs, and minibikes built for outdoor adventure. The Claude AI integration into Oracle NetSuite represents a strategic investment in backend operations that could provide competitive advantages in manufacturing efficiency and customer responsiveness. Additional company information is available in the corporate newsroom at https://ibn.fm/MAMO.
This AI integration marks a notable development in the powersports industry, where technological adoption in backend operations could influence manufacturing standards and customer service expectations. The move demonstrates how traditional manufacturing companies are leveraging artificial intelligence to maintain competitiveness in evolving markets. The press release announcing this integration was distributed through InvestorWire, a specialized communications platform that provides wire-grade press release syndication services. InvestorWire is part of the Dynamic Brand Portfolio @IBN that includes more than 70 brands delivering comprehensive corporate communications solutions. For more information about the distribution platform, visit https://www.InvestorWire.com.
