Jubna has officially launched its Marketplace platform, enabling advertisers to run sponsored or paid promotions of all types across websites, social media, and messaging channels while empowering media owners to monetize every touchpoint. This strategic move positions the company as a forward-looking innovator in digital advertising, capable of shaping the industry landscape and unlocking new business opportunities for both brands and publishers.
The platform represents a significant pivot from Jubna's original focus on native advertising, addressing the fragmentation of digital consumption across websites, social platforms, video, and messaging channels. With Marketplace, publishers and creators gain a unified platform to host advertorials and sponsored editorials, offer sponsored social and messaging placements across platforms like Facebook, Instagram, X, TikTok, LinkedIn, WhatsApp, and Telegram, and run lead generation campaigns targeted across lucrative sectors including real estate, banking, healthcare, education, and e-commerce.
For advertisers and marketing agencies, Marketplace provides direct access to a curated catalog of media services offered by trusted publishers, influencers, and content creators across diverse platforms, regions, and industries. The platform allows advertisers to search and filter services by content type, target audience, industry vertical, region, and preferred platforms, browse detailed service listings with clear pricing and audience insights, and purchase services directly through a transparent, streamlined process with no intermediaries.
The market response has exceeded expectations, with more than 100 new services added to Marketplace within the first 24 hours of launch. This rapid adoption demonstrates the platform's ability to open new revenue streams for publishers without adding operational complexity while giving advertisers unprecedented reach across diversified channels. Every service ordered through Marketplace is backed by Jubna's commitment to delivery, providing advertisers and publishers with complete confidence in campaign execution.
Basel Sayaf, Founder & Digital Director at Jubna, stated that the Marketplace represents the natural progression of the company's journey that began with native advertising in 2014. The platform is built on the trust and reach established with hundreds of leading publishers across MENA and globally, giving it strength from day one. By guaranteeing delivery, Jubna addresses one of the industry's most pressing challenges: ensuring campaigns run with consistency and reliability.
The launch reflects Jubna's ambition to become a comprehensive monetization ecosystem rather than just an ad network, expanding into advertorials, interviews, special coverage, multi-format brand storytelling, sponsored social content, and lead generation. This positions Jubna as a bridge between brands and the new generation of media consumption habits, offering holistic solutions that address evolving needs in an increasingly complex media ecosystem.
