Huddle House has launched a new loyalty program and digital experience powered by Thanx, marking a significant modernization of the diner chain's customer engagement strategy. The program enables guests to earn points for enjoying their favorite homestyle meals while accessing exclusive offers and tiered benefits. Stephanie Mattingly, VP of Marketing for Huddle House, stated that the program represents a comprehensive upgrade from previous technology and rewards systems. The initiative aims to provide more personalized experiences and exciting offers to customers, with future plans including bonus point opportunities, secret menus, and sampling events to enhance member benefits.
The Huddle Rewards program offers immediate benefits upon signup, including Welcome Rewards for new members and special occasion gifts such as complimentary birthday desserts for all members. The tiered benefits system features MVP and All Star levels, with MVP members receiving monthly rewards like free waffles and All Star customers earning additional MVP breakfasts throughout the year. Accessibility remains a key feature of the program, as no app download is required. Members can access rewards through the Huddle House website or in-store signup, with redemption available both in-store and online. The QR code scanning option simplifies the enrollment process while maintaining the brand's commitment to convenience.
Zach Goldstein, CEO of Thanx, emphasized that the upgraded program is designed to attract next-generation guests who expect seamless digital experiences while preserving Huddle House's commitment to fresh, cooked-to-order meals and warm hospitality. The partnership demonstrates the brand's investment in modern guest experiences that encourage repeat visits and strengthen customer relationships. The loyalty program represents Huddle House's ongoing evolution from its traditional diner roots while maintaining the core values that have made it a neighborhood staple for over 60 years. By combining digital convenience with personalized rewards, the program aims to enhance customer satisfaction and drive continued growth for the nearly 300-location chain.
