Colorado-based cannabis company Edun has appointed John 'Trey' Brock as its new vice president of sales, bringing over a decade of industry experience to drive revenue growth and manage the expanding sales team. Brock will oversee all sales operations and strategy while reporting directly to CEO Jimmy Brinkerhoff and supervising newly appointed Sales Executive Graham Proctor. This strategic hiring signals Edun's commitment to scaling its operations while maintaining its focus on premium quality and sustainable cultivation practices.
Brock's extensive background in Colorado's cannabis industry includes sales and customer success roles at established companies such as Native Roots Cannabis Co., DabLogic, and Verde Natural. His industry experience in research and development, marketing, and production, combined with Proctor's brand growth expertise, positions Edun to meet growing customer demand while expanding its market presence. The appointments come at a critical time as consumer preferences shift toward premium, sustainably produced cannabis products that prioritize quality over quantity.
CEO Jimmy Brinkerhoff emphasized the significance of these appointments, stating that Brock's proven sales professionalism and Proctor's determination make them ideal for Edun's growth trajectory. Both professionals bring longstanding appreciation for cannabis cultivation and product quality, aligning with Edun's mission to produce superior products through regenerative farming practices. This alignment between leadership values and company mission creates a strong foundation for strategic growth in an increasingly competitive market.
Launched in 2021, Edun focuses on revolutionizing the cannabis industry by growing what it claims to be the cleanest cannabis on the planet. The company's approach disrupts conventional mass production methods that often sacrifice strain uniqueness for higher yields and lower costs. Edun's adherence to regenerative natural farming practices combines beyond-organic cultivation with cutting-edge technology, creating products that appeal to environmentally conscious consumers seeking premium experiences.
The company's product line features solventless live rosin offerings including cold cure badder, sauce, vape carts, live rosin infused pre-rolls, and gummies made with either live rosin or RSO. These products are designed to elevate the human experience while maintaining environmental sustainability through their cultivation methods. Brock expressed enthusiasm about joining a company that shares his passion for cannabis quality, noting that he looks forward to traveling across Colorado to promote Edun's products and cultivation methods. For additional information about Edun and its products, visit https://Edun.co.
The appointments reflect broader industry trends where companies are investing in experienced leadership to navigate evolving regulations and consumer expectations. As the commercial cannabis industry continues to mature, companies like Edun that combine sustainable practices with premium product offerings are well-positioned to capture market share from consumers willing to pay more for quality and environmental responsibility. This leadership expansion demonstrates how cannabis businesses are professionalizing their operations to compete effectively in an increasingly sophisticated marketplace.
