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Migros Partners with Cust2Mate to Deploy Smart Cart Technology in Turkish Supermarkets

By Newsramp Editorial Team

TL;DR

A2Z Cust2Mate's smart cart partnership with Migros gives retailers an edge by boosting basket sizes and loyalty through personalized offers and seamless checkout.

A2Z Cust2Mate's modular platform retrofits standard carts with AI-driven technology for in-cart scanning, payment, and data insights, rolling out at Migros in Q3 2026.

This technology enhances shopping experiences by reducing checkout lines and providing personalized assistance, making retail more convenient and engaging for everyday consumers.

Smart carts transform routine grocery trips into interactive journeys with real-time recommendations and payment options, blending online convenience with in-store discovery.

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Migros Partners with Cust2Mate to Deploy Smart Cart Technology in Turkish Supermarkets

A2Z Cust2Mate Solutions Corp. (NASDAQ: AZ) announced that its smart carts will be available at select stores of Migros Ticaret A.Ş., Türkiye’s leading supermarket chain operating approximately 3,800 stores. This marks Migros’ advancement to Cust2Mate’s new-generation smart cart platform following its prior adoption of the technology. The modular, data-powered platform retrofits standard shopping carts into connected engagement hubs designed to blend online capabilities with in-store experiences, enhance shopper engagement, increase basket size, strengthen loyalty, and improve operational efficiency.

The initial rollout is targeted for select Migros locations in Q3 2026, with plans to scale across the retailer’s broader store network. Cust2Mate’s AI-driven smart carts personalize every in-store journey, turning routine trips into engaging, rewarding experiences. They enable seamless in-cart scanning and payment, allowing shoppers to bypass checkout lines while receiving real-time customized offers and product recommendations. This enhanced customer experience boosts satisfaction and loyalty while helping retailers streamline operations and optimize merchandising through data-driven insights.

The carts are equipped with multiple layers of security for accurate recognition and transaction integrity. Its modular, all-in-one detachable panels transform legacy shopping cart fleets into intelligent platforms that deliver a range of benefits. The company’s flagship innovative smart cart solutions are transforming brick-and-mortar retail, bridging online and in-store shopping through interactive technology that guides and informs customers. For more information about the company, visit https://ibn.fm/AZ.

The deployment represents a significant step in modernizing physical retail environments by integrating digital tools directly into the shopping process. By retrofitting existing carts rather than requiring entirely new infrastructure, the solution offers a scalable path for large retailers like Migros to enhance their stores without major disruptions. The data collected through these smart carts can provide retailers with unprecedented insights into shopping behaviors, enabling more effective inventory management, personalized marketing, and operational adjustments.

This move by Migros highlights the growing importance of connected retail technologies in competitive markets, where enhancing customer experience and operational efficiency are critical. The partnership demonstrates how traditional retailers can leverage technology to compete with online shopping conveniences while maintaining the tactile benefits of physical stores. The success of this rollout could influence broader adoption across the retail industry, potentially setting new standards for in-store technology integration.

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Newsramp Editorial Team

Newsramp Editorial Team

@Newsramp

NewsRamp™ is the PR and Newswire technology platform that transforms press releases into SEO, AIO (AI-optimized) and multi-modal unique content formats designed to maximize discovery, engagement and global reach. NewsRamp™ primarily services newswires and news publishers.