DeepTarget has launched Campaign Recommendations, a major enhancement to its Digital Experience Platform that uses predictive AI to automatically identify marketing opportunities for community financial institutions. The new intelligence engine analyzes user bases to surface hidden revenue and engagement opportunities, categorizing insights into actionable strategies with Success Probability scores. The system addresses a common challenge where community financial institutions possess extensive data but lack time to analyze it effectively.
According to CEO Preetha Pulusani, the platform provides more than just reports by offering a clear roadmap for marketers. The AI identifies opportunities such as indirect borrowers who could become full banking customers or younger account holders ready for credit products. Key capabilities include generational market insights through visual dashboards that segment users into five cohorts with Opportunity Heat Maps showing product potential across age demographics.
Each campaign recommendation includes quantifiable metrics and projected audience size, allowing institutions to prioritize initiatives with the highest potential for serving their members' financial needs. The feature extends beyond basic cross-selling to encompass holistic lifecycle management. Dedicated modules focus on converting indirect borrowers to full banking relationships and increasing digital adoption among users with low engagement.
The interface enables one-click campaign creation, allowing marketers to instantly convert recommendations into live marketing initiatives. The AI-powered Campaign Recommendations feature is rolling out in January 2026 as a free upgrade for existing DXP clients and is included in both Professional and Elite subscription tiers. DeepTarget's platform integrates diverse data sources including core systems, credit bureaus, and transaction feeds to power intelligent cross-sell, retention, and acquisition programs.
More information about the company's approach to banking growth is available at https://www.deeptarget.com. This development represents a significant advancement in how community financial institutions can leverage artificial intelligence to transform raw data into strategic marketing actions without requiring extensive analytical resources from their teams.
