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A2Z Cust2Mate Launches Retail Media Division to Extend In-Store Advertising Through Smart Cart Technology

By Newsramp Editorial Team

TL;DR

A2Z Cust2Mate's new Retail Media Division creates a competitive edge by generating recurring revenue through personalized in-store advertising on smart carts.

The division expands A2Z Cust2Mate's smart cart platform with dedicated teams and senior executives to enable data-driven, point-of-decision advertising in physical stores.

This technology enhances shopping experiences with personalized offers while helping retailers optimize operations through valuable data insights.

Smart carts now bring targeted digital advertising into physical stores, transforming routine shopping trips into interactive, tech-driven experiences.

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A2Z Cust2Mate Launches Retail Media Division to Extend In-Store Advertising Through Smart Cart Technology

A2Z Cust2Mate Solutions Corp. announced the launch of a dedicated Retail Media Division, marking a strategic expansion of the company's smart retail technology platform into in-store media and data-driven monetization. The new division is supported by expanded development, analytics, sales, and product teams and strengthened by the addition of senior retail media executives with experience across leading data, media, and retail organizations.

As retail media emerges as one of the fastest-growing segments in global advertising, driven by demand for first-party data and closed-loop measurement, A2Z Cust2Mate is positioning its Smart Cart platform to extend retail media beyond ecommerce and into physical stores. This move enables personalized, point-of-decision advertising while creating a new recurring revenue stream for retailers and brand partners. The company's flagship innovative smart cart solutions are transforming brick-and-mortar retail, bridging online and in-store shopping through interactive technology that guides and informs customers.

Cust2Mate's AI-driven smart carts personalize every in-store journey, turning routine trips into engaging, rewarding experiences. They enable seamless in-cart scanning and payment, allowing shoppers to bypass checkout lines while receiving real-time customized offers and product recommendations. This enhanced customer experience boosts satisfaction and loyalty while helping retailers streamline operations and optimize merchandising through data-driven insights. The carts are equipped with multiple layers of security for accurate recognition and transaction integrity.

Its modular, all-in-one detachable panels transform legacy shopping cart fleets into intelligent platforms that deliver a range of benefits. The full press release can be viewed at https://ibn.fm/Wn9rS. TechMediaWire is a specialized communications platform with a focus on pioneering public and private companies driving the future of technology, and more information can be found at https://www.TechMediaWire.com.

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Newsramp Editorial Team

Newsramp Editorial Team

@Newsramp

NewsRamp™ is the PR and Newswire technology platform that transforms press releases into SEO, AIO (AI-optimized) and multi-modal unique content formats designed to maximize discovery, engagement and global reach. NewsRamp™ primarily services newswires and news publishers.