Winning new customers often takes center stage, but keeping them is a different challenge altogether. Sales teams invest heavily in pipelines, forecasts, and follow-up sequences to secure new deals, yet once a customer signs, the signals that matter before renewal can become easy to miss. In HubSpot, renewal dates and customer activity may be scattered across deals, line items, quotes, subscriptions, custom objects, and other CRM records. The data may be there, but the customer itself may receive too little attention at the moment it matters most.
This disconnect can be costly: a company may know when a customer is due to renew and still fail to act before the relationship deteriorates. Sighub built Renewal Radar specifically to address this problem. Rather than requiring teams to move customer data into a separate customer success platform, Renewal Radar works with the information already stored in HubSpot. It scans customer accounts, identifies the strongest available renewal signal, and checks whether recent activity suggests the customer is already receiving attention. When those signals point to a customer that may be slipping through the cracks, Renewal Radar surfaces the account so the responsible team can act.
"Companies put enormous effort into winning new customers, but existing customers can become surprisingly easy to overlook once the deal is closed," said Ulaş Arslan, founder of Sighub. "Customers notice that long before a renewal is officially at risk. We built Renewal Radar to help teams spot that gap while there is still time to do something about it."
Renewal Radar is designed as a lightweight layer on top of HubSpot, not a replacement for an existing CRM or customer success process. The app monitors renewal information across multiple HubSpot sources while taking recent customer activity into account. When an account requires attention, Renewal Radar can surface the risk and create a focused task for the responsible team. When the situation is resolved, the alert can resolve with it.
This approach is particularly aimed at Customer Success and RevOps teams that already manage customers in HubSpot but do not want to introduce a separate enterprise customer success platform simply to ensure existing revenue receives the same attention as new pipeline. For companies focused heavily on growth, the uncomfortable question is not only how many new customers are being won. It is whether the customers they already fought to win still feel like somebody is paying attention.
Renewal Radar is available for HubSpot users through Sighub and the HubSpot App Marketplace.
