Marketing Agency's PRINTING United Expo Presence Highlights Growing Role of Specialized Expertise in Print Industry

Joanne Gore Communications (JGC), a full-service B2B marketing agency, is preparing for significant participation at the upcoming PRINTING United Expo 2024 in Las Vegas from September 10-12, reflecting the company's rapid growth and expanded capabilities in print industry marketing. The agency's founder, Joanne Gore, will serve as a key ambassador for Xeikon, a leading digital press manufacturer, delivering daily presentations at booth #C1143 on critical industry topics including labels, packaging, embellishments, and sustainability. Mark Pomerantz, Sales & Marketing Director at Xeikon North America, emphasized the company's commitment to innovation through participation in the event, stating they will showcase cutting-edge technology like the TITON TX500 press alongside latest digital print solutions.

Gore's presentation schedule includes dedicated sessions on Labels and Packaging on September 10, Embellishments on September 11 co-hosted with Kevin Abergel of Taktiful, and Sustainability on September 12. The agency's recent growth is further demonstrated by the addition of Carol Mitchell-Lin as Creative Services Manager, enhancing JGC's ability to serve print industry clients. The team will actively engage with attendees on the show floor, demonstrating how innovative marketing approaches can drive awareness, engagement, and business growth for print companies. Gore will also serve as a media representative during the event, conducting interviews and generating discussions around latest marketing trends, underscoring JGC's commitment to thought leadership.

The significance of this participation extends beyond simple exhibition presence, as PRINTING United Expo serves as a platform for JGC to showcase expertise in helping print industry companies sell more print, aligning with broader sector goals of innovation and growth. Gore emphasized that the expo represents a unique opportunity to connect, collaborate, and inspire growth within the print industry, where she will share innovative strategies through presentations and show floor conversations. Industry professionals attending the event can gain valuable insights into effective marketing strategies specifically tailored for the print sector, which continues to evolve amid technological changes and market demands.

As the print industry faces ongoing challenges and opportunities, specialized marketing agencies like JGC play increasingly crucial roles in helping businesses adapt and thrive. The expo promises to be a pivotal event for the industry, with JGC's expanded presence highlighting the growing importance of marketing expertise in driving sales growth and market positioning. Attendees can identify the JGC team by their branded gear and Gore's signature orange sneakers, engaging in discussions about marketing strategies that can drive business forward into 2025 and beyond. This participation represents more than just corporate visibility—it signifies how targeted marketing approaches are becoming essential components of success in the competitive print industry landscape.