A2Z Cust2Mate Solutions Corp. (NASDAQ: AZ) has appointed Fraser Neil as Chief Sales Officer to lead the company's global sales strategy across North America, Europe, and Israel. Neil brings nearly three decades of experience in consumer packaged goods, retail, SaaS, and AI-driven technology solutions to the smart retail technology leader. His appointment represents a strategic move to accelerate the adoption of Cust2Mate's innovative smart cart platform in key international markets where retailers are increasingly seeking solutions that enhance both customer experience and operational efficiency.
Neil previously served as Vice President of CPG at Trax Retail Ltd., where he consistently delivered revenue growth and product innovation. His expertise in bridging retailer and CPG needs will be crucial for advancing Cust2Mate's vision of monetizing retail media, data, and third-party services through its innovative smart cart platform. This appointment comes at a pivotal moment as the retail technology sector continues to evolve, with growing demand for integrated solutions that address changing consumer expectations while providing valuable data insights for retailers.
The company's flagship smart cart solutions are transforming traditional brick-and-mortar retail by bridging online and in-store shopping through interactive technology. These AI-driven carts personalize every in-store journey, turning routine shopping trips into engaging, rewarding experiences for customers while providing valuable data insights for retailers. Cust2Mate's technology enables seamless in-cart scanning and payment, allowing shoppers to bypass checkout lines while receiving real-time customized offers and product recommendations. The enhanced customer experience boosts satisfaction and loyalty while helping retailers streamline operations and optimize merchandising through data-driven insights.
The modular, all-in-one detachable panels can transform existing shopping cart fleets into intelligent platforms that deliver a range of benefits. For more information about the company's innovative retail solutions, visit https://www.cust2mate.com. The carts feature multiple layers of security for accurate recognition and transaction integrity, addressing critical concerns in retail technology implementation. Neil's extensive background in both retail and technology positions him to drive Cust2Mate's expansion while helping retailers adapt to technological advancements that are reshaping the shopping experience.
This strategic leadership appointment underscores the growing importance of integrated retail technology solutions that simultaneously address customer engagement and business intelligence needs. As retailers worldwide seek to compete with e-commerce giants, technologies like Cust2Mate's smart cart platform offer a pathway to revitalize physical stores through personalized, efficient shopping experiences. Neil's proven track record in driving revenue growth and product innovation across consumer packaged goods, retail, and technology sectors provides Cust2Mate with valuable leadership to navigate complex global markets and capitalize on emerging opportunities in smart retail technology.
