FleetNow, a leading online marketplace for construction equipment, has partnered with financing platform APPROVE to provide customers with accelerated access to equipment loans. The collaboration addresses a critical pain point in the construction industry where financing approvals previously took up to a month, now reduced to several days through a fully digital process. This development matters because timely equipment acquisition directly impacts project timelines and operational efficiency in construction, where delays can have significant financial consequences.
The integration allows FleetNow customers to complete a single 60-second application through https://buyfleetnow.com/financing that connects them instantly to multiple lending options. Each applicant receives a dedicated finance coordinator who manages the entire funding process from application to completion, creating a streamlined experience for business buyers. This streamlined approach represents a substantial improvement over traditional financing methods that often involve lengthy paperwork and multiple intermediaries.
Katherine Lagow, COO of FleetNow, emphasized the significance of eliminating financing barriers. "In the past we have seen financing take up to a month to finalize for customers and that just isn't acceptable," Lagow stated. "With Approve we can get customers through the entire process and funded within several days, eliminating a huge barrier for purchasing for a lot of customers." This reduction in approval time from weeks to days enables construction businesses to respond more quickly to project opportunities and equipment needs.
The financing solution covers up to 100% of equipment costs for various machinery including boom lifts, scissor lifts, telehandlers, and excavators, with flexible terms specifically designed for small and mid-sized construction, rental, and related businesses. Robert Preville, CEO of APPROVE, noted that the partnership aligns with their mission to simplify financial processes, enabling businesses to invest confidently in necessary equipment. This comprehensive coverage is particularly important for smaller construction firms that may have previously struggled to secure adequate financing for essential equipment.
This partnership represents a significant advancement in equipment acquisition for the construction sector, where timely access to machinery directly impacts project timelines and operational efficiency. By combining FleetNow's extensive equipment marketplace with APPROVE's financing network, the collaboration provides a comprehensive solution that addresses both equipment sourcing and funding challenges simultaneously. The implications extend beyond individual transactions, potentially improving overall industry efficiency as businesses can more readily access the equipment needed to complete projects on schedule and within budget.


