The dating app market has a new contender with the launch of Door2, a platform designed to address the fatigue and superficiality often associated with modern digital dating. Co-founded by William Lee and Felicity Morgan, Door2 aims to help singles find authentic connections by prioritizing core values and intentional matching rather than endless browsing through profiles.
At the core of Door2's approach is a values-first matching system that surfaces a limited number of carefully selected matches with an 80% or higher alignment threshold. This creates a more focused and intentional experience where users see fewer but potentially stronger matches based on shared values and preferences. The platform's simple matching logic is designed to help users invest time in connections with genuine long-term potential rather than spreading their energy across countless low-probability matches.
Privacy protection is another key feature of the Door2 experience. Users remain anonymous initially, with names hidden until both parties decide to unlock a match. This "love is blind" approach encourages users to focus on values, conversation, and alignment before making assumptions based on appearance or other superficial factors. The system is designed to protect users' time and energy while reducing the dating burnout that often accompanies traditional swiping-based apps.
Door2 extends its support beyond the matching process with a comprehensive coaching hub that helps users develop relationship skills throughout their journey. The platform offers laser coaching for immediate support, image coaching for presentation and confidence building, and date and relationship coaching for deeper guidance as connections progress. This holistic approach reflects Door2's mission to not only help people meet but to support relationships as they form, grow, and strengthen over time.
Looking toward the future, Door2 is developing into a broader community and support hub for people serious about healthy relationships. Planned additions include licensed therapists and nutritionists, along with resources supporting emotional wellness, confidence, and lifestyle habits that impact how people show up in relationships. The platform targets high-intent individuals who are ready to move beyond casual dating and build meaningful connections with proper support along the way.
Door2 operates on a single upfront payment model rather than subscription fees, providing access to a curated dating experience that emphasizes quality over quantity. As dating apps increasingly face criticism for contributing to user exhaustion and superficial interactions, Door2's values-first approach represents a significant shift toward more intentional digital matchmaking. The platform is available now on app stores, with additional visibility planned around Valentine's Day. Those interested in learning more about the platform can visit https://www.doortwodating.com for additional information.
