T-ROC Global announced the launch of Automated Retail Solutions, a turnkey platform combining vending, self-service kiosks, and intelligent automation to deliver products and services directly to consumers. The solution represents an evolution in frictionless retail by integrating real-world product delivery with cutting-edge automation and nationwide operational support. Led by industry veteran Ben Wheeler, Director of Business Development for Automated Retail, the service leverages decades of expertise in automation, retail operations, and merchandising solutions.
Wheeler, a 25-year industry veteran and member of the Kiosk Hall of Fame, has built infrastructure supporting large-scale deployment including a nationwide replenishment network of over 2,000 field staff and 34 warehouses across the U.S. for coast-to-coast coverage. "We are changing the industry by offering a truly turnkey operator solution, built on the foundation of having every piece in place anytime, anywhere," said Wheeler. "Automated Retail Solutions is a scalable solution that delivers real ROI by putting products and services directly into the hands of consumers in ways traditional retail can't."
The platform's complete end-to-end operational support includes full deploy-operate-maintain capabilities, break/fix support, and other turnkey tools. Unlike traditional kiosk vendors, T-ROC Global's model centers on total ownership where retailers provide only the product while the company handles all other aspects of deployment and operation. "Whether it's a kiosk, a smart vending machine, or a hybrid solution, our goal is to work directly with brands and retailers to build a program tailored to what they want to accomplish," added Brett Beveridge, CEO and Founder of T-ROC Global. "We're the deployer, the operator, and the long-term partner."
Wheeler's vision for the offering focuses on solutions that can scale effectively, noting that systems failing to vend products or deliver 24/7 services are least likely to achieve widespread adoption. Automated Retail Solutions addresses this by enabling brands to expand product access while improving speed, efficiency, and customer convenience beyond traditional retail limitations. The company is already working with major brand names as the platform rolls out nationwide. To learn more about T-ROC Global, visit https://www.trocglobal.com for additional information about their retail solutions and services.
