The DigitalConfEx 2025 conference revealed that contemporary marketing strategies must encompass the entire customer journey, including payment processes, with frictionless, personalized, and trust-based experiences identified as fundamental growth drivers. According to key takeaways, Buy Now, Pay Later solutions are playing an increasingly strategic role not only in boosting conversion rates but also in fortifying long-term customer loyalty. Vladimir Drogan, CEO of Roonyx, stated that the conference validated his company's integrated approach to marketing and financial technology.
"BNPL allows us to turn customer trust into real actions and build long-term relationships, and the new ideas from the conference will support the further development of our products," Drogan said. The event brought together industry leaders to examine practical case studies and emerging trends, reinforcing the notion that financial flexibility is a cornerstone of modern consumer engagement. A central theme from the discussions was the necessity for human-centric digital transformation, where technology serves to simplify rather than complicate the customer experience.
Experts highlighted how artificial intelligence and first-party data are enabling brands to deliver personalized financial options that translate directly into value at the critical moment of purchase. This integration marks a shift from viewing payments as a mere transactional endpoint to recognizing them as a pivotal touchpoint in the customer relationship. The implications of these insights are significant for businesses aiming to stay competitive.
As marketing and fintech continue to converge, companies that successfully implement flexible, secure, and scalable financial solutions will likely see enhanced customer retention. The strategic use of BNPL and similar technologies is no longer just about facilitating a sale but about initiating and nurturing a lasting commercial relationship. For more information on the fintech products discussed, visit https://roonyx.tech.
