Fisher Marketing Services LLC, a woman-led, family-run fractional CMO agency serving small to mid-sized law firms nationwide, has announced the addition of Christopher Fisher as their new Business Development Specialist. In this role, Christopher will lead business development initiatives for both the agency and its client law firms to connect strategic marketing leadership with relationship-based outreach. This appointment represents a significant strengthening of the agency's capabilities at a time when law firms increasingly require integrated marketing and business development support to grow their practices in competitive markets.
Working alongside Founder and CEO Julie Fisher, he will help design and implement strategies that strengthen referral partnerships, increase visibility, and generate new growth opportunities. Christopher brings a personable, client-focused approach backed by a strong foundation in operations, sales, and leadership within fast-paced, service-oriented environments. Before joining Fisher Marketing Services, he held management and operational roles with Reflex, Crocs, and Boot Barn, earning recognition for his ability to motivate teams, optimize sales and operational processes, and excel at delivering high-level performance goals. This diverse background in retail and service operations provides him with unique insights into client relationship management and sales process optimization that are directly transferable to the legal services sector.
"Having my son join the company is an incredible milestone for my business," said Julie Fisher, Founder and CEO. "Christopher's professionalism, empathy, and business acumen strengthen not just our internal team but the value we provide to every client we serve." This family-led structure is particularly noteworthy in the fractional CMO space, where personal relationships and consistent partnership often drive better client outcomes than transactional agency arrangements. As Business Development Specialist, Christopher will serve clients through strategic planning sessions, event coordination, and remote business development campaigns. He will also provide coaching for law firm intake roles, helping them expand their sales knowledge and customer service skills to impact lead follow-up and client journey experiences.
"Joining Fisher Marketing Services allows me to blend strategy, sales, and relationships in a meaningful way," said Christopher Fisher. "Our clients work hard to make an impact in their communities, and I'm honored to help them build lasting connections that support that mission." Fisher Marketing Services LLC is among the few family-led fractional CMO agencies serving the legal industry. The mother-and-son team brings a hands-on, partnership-driven approach to marketing and business development delivering high-quality marketing leadership and business development expertise with the warmth and integrity of a family business. This announcement matters because it signals the agency's commitment to deepening client relationships through dedicated business development leadership, addressing a critical gap many law firms face between marketing investment and actual client acquisition. Fisher Marketing Services LLC provides fractional marketing leadership services for small to mid-sized law firms nationwide through their website at https://fisher-marketing.com.
