Community financial institutions can now proactively reach account holders without requiring them to open their mobile banking applications through a new integration between DeepTarget and Larky. By combining DeepTarget's predictive audience intelligence with Larky's nudge® push notification platform, these institutions can deliver timely, personalized product offers and service updates directly to mobile devices. This enhanced capability strengthens digital relationships, increases product adoption and transforms everyday engagement into measurable growth.
Larky's nudge® platform empowers financial institutions to meet account holders where they are, using relevant push notifications that surface the right message at the right moment. The platform's advanced capabilities allow institutions to send contextually relevant notification campaigns that deliver seven to ten times the response rates of traditional marketing methods. DeepTarget's AI-driven analytics identifies which consumers should receive each message based on predictive insights and product needs. This level of personalization turns mobile notifications into a meaningful growth channel for community banks and credit unions.
"With DeepTarget audiences flowing into the Larky platform, financial institutions now have the ability to proactively engage with account holders—even when they aren't actively using digital banking," said Gregg Hammerman, CEO of Larky. "Larky's push notification campaigns put timely, personalized messages directly in front of users—turning insights from DeepTarget into active engagement." Through this integration, financial institutions can convert proactive mobile outreach into deeper relationships, higher product usage and optimized digital traffic.
Once a notification is delivered through Larky, DeepTarget's Intelligent Revenue Automation System™ continues the journey with personalized in-app experiences, intelligent campaign sequencing and unified measurement across channels. "In today's competitive landscape, banks and credit unions must find smarter, more proactive ways to connect with their account holders," said Preetha Pulusani, CEO of DeepTarget. "By bringing DeepTarget's predictive insights into Larky's powerful push notification platform, we're enabling community financial institutions to deliver exceptional, personalized communication that drives engagement, revenue and long-term growth."
The integration represents a significant advancement for community financial institutions seeking to compete with larger banks in digital engagement. By leveraging predictive analytics and targeted push notifications, these institutions can create more meaningful connections with account holders while driving measurable business outcomes. Financial institutions interested in learning more about these capabilities can visit https://www.deeptarget.com/ or https://nudge.larky.com for additional information about the platforms and their integration.
